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GrowthComet Yearly
Month 1 - The Foundation
When You Should Quit Your Job (8:41)
The Mentality Needed to Run a Successful Service Business (6:15)
Choosing Your Name (6:49)
Brand Positioning for Service Businesses (9:06)
Lemonade Stand Principle (6:34)
There's Margin in Mystery (8:05)
Important Metrics to Track (8:50)
Pricing Models for Service Businesses (8:48)
Prove That You Can Make Money (5:11)
Should You Have a Co-Founder? [BONUS] (3:22)
Interview w/ Agency Expert David Baker [BONUS]
Month 2 - Acquiring Clients
When and How You Should Offer Free Work (5:54)
Guerilla Marketing Tactics or How to Get Your First Clients (6:36)
How to Get a Huge Client (8:13)
Thought Leadership for Business Development (8:01)
How to Network for Clients (6:24)
How to Use Resourcefulness to Generate Clients (6:28)
Pricing Strategy for Increased Revenue & Better Close Rates (5:32)
Month 3 - Sales Success
Example Sales Call Recordings (2:43)
Example Proposal Templates (4:49)
Example Contract Templates (4:47)
How to Deal With Objections (7:10)
How to Set Expectations to Improve Client Retention (5:03)
Sales Experiments You Can Run (5:45)
Example Case Studies + References (7:07)
Month 4 - Building Your Cookbooks
The Importance of Execution Recipes (4:52)
Example KlientBoost Recipes (6:52)
Example Siege Media Recipes (6:08)
KlientBoost Client Expectation Recipes (10:04)
Siege Media Client Expectation Recipes (3:16)
Example Project Management Templates (1:04)
Month 5 - Building Your Team
When Should You Hire Your First Employee? (8:59)
The Scientific Way to Hire Winners (8:10)
Recruiting Senior Employees (8:36)
How to Attract Junior Employees (9:17)
Creating Growth Tracks for Employee Retention (18:07)
The Roles You Should & Shouldn’t Have (7:52)
Organizational Structures & Accountability Charts (6:19)
How to Fire Effectively & With Grace (9:05)
Month 6 - Retaining Clients
These Are Your Golden Clients (5:03)
The Expectations Agreement (2:10)
Soft Skills Mastery (3:33)
Reporting and Communication (6:54)
G.L.U.E. (3:02)
How to Use Feedback to Improve Client Retention (6:20)
Progress Based Goal Setting (2:34)
How to Put Out Client Fires (5:04)
How to Deal With Losing Clients (4:23)
Siege Media Tough Client Situation Examples [BONUS] (9:03)
Month 7 - Thought Leadership
How to Create and Build a Brand (9:43)
How to Delegate Thought Leadership (6:25)
Strategies for Amplifying Thought Leadership (10:18)
Leveraging & Yes Laddering (7:38)
How and When to Use Awards (5:33)
When, How and If You Should Speak at Events (6:14)
Month 8 - Culture
The Importance of Transparency+Internal Communication (8:43)
Company Perks You Need and Don't Need (6:05)
How to Set Mission and Vision (5:34)
The Open Door Policy on Steroids (8:22)
Suggested Books You Should Read (7:35)
How to Pick an Office Location + If You Should Open a 2nd Office (10:36)
Month 9 - Acquisition Expansion
SEO Best Practices for Agencies (14:32)
PPC Best Practices for Agencies (11:59)
Being Everywhere (6:38)
How to Form Partnerships for Lead Generation (6:41)
Outbound Client Acquisition Strategies (9:33)
How to Generate Referrals Consistently (11:14)
How Siege Uses Video to Grow to $10M ARR [BONUS] (11:45)
Month 10 - Operations
Operations 101 (7:38)
The Head of Retention Role (7:58)
The Head of Training Role (6:44)
The Tools You Should be Using (4:10)
Operational Hire Triggers (6:57)
How to Deal with Hard Times (7:36)
Agency Payroll Frequency Financial Strategy
Time Management for Agency Owners [BONUS] (4:00)
How to Fire Bad Clients [BONUS] (3:11)
How to Raise Prices on Clients [BONUS] (8:23)
Month 11 - Putting Yourself Out Of Business
Auditing Everything for Improvement (10:35)
Practice Harder Than You Play (4:24)
Removing Yourself Form Day to Day (5:21)
The 70-10-80 Rule (5:37)
Can Software Do Your Job? (6:15)
Month 12 - Selling Your Business
The Basics of Agency Acquisitions (11:15)
Valuation Increasers (7:32)
Valuation Decreasers (7:28)
How to Sell Your Agency
Earn Outs & Non Competes (4:45)
How to Increase the Chances of Hitting an Earnout
What's Next? (1:38)
Lessons from Selling Siege Media
How Webris Got Acquired w/ Ryan Stewart [BONUS] (4:46)
How Chris Dreyer Grew Personal Injury SEO Firm Rankings.io to $410k MRR [BONUS] (53:25)
How Ronald Dod Grew E-commerce Agency Visiture to $10M ARR [BONUS] (47:55)
Brand Positioning for Service Businesses
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